View on the American History Through The Name of War by Jill Lepore Essay

View on the American History Through The Name of War by Jill Lepore - Essay Example The writer intends to make the reader understand how the English people and the Indians survived the King Phillips war (1675-1676) and how the two tribes revived after the war. The writer says that the war was one of the most flaming wars in American history and more casualties than any other war. Indians had attacked twenty-five English towns which were more than half the colonial towns and, as a result, pushed the English borderline back to the Atlantic coast (Lepore 54). In response to this attack, the England natives killed thousands of Indians and surrounded their villages ensuring they starved to death due to hunger and diseases. The natives also shipped away from the survivors into slavery in the West Indies. The writer of the book describes the events in a fascinating manner that captures the readers' mind and prompts the reader to believe her arguments. The war demonstrates the experiences of the British colonialists and the natives that lay the foundation for the competition between the Europeans and the Indians over control of the continent. The writer also criticizes and corrects other histories write when she says that the book is a study of war and also a study of how other people write about war. The target audience if the book is the Native Americans and the Indians and the writer constantly reminds them of the unfinished and parochial nature of memory and history. Jill writes from a theoretically informed perspective although her use of words makes the story very interesting and even prods one to think as if it is from an eyewitness. Her story focuses on the realities of the war as opposed to what people think or what other documentary evidence have shown. Unlike many other historians, she covers the immediate causes of the hostilities that resulted into the war and narrates the story as a neutral party. She reveals that the English were not the victims of the war since they essentially instigated the war (Lepore 147).  

Digital Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

Digital Marketing - Essay Example Digital marketing strategy for GAME which is a UK based gaming retail organization which commenced its operations under the ownership of The Game Group Plc. in 1991. By briefly evaluating the current digital marketing activities of the firm, the content of this report is guided through the identification of limitations in the organization’s current digital marketing policies so as to generate an examination on how the firm can improve its strategy for fulfilling organizational objectives. Furthermore, the report also draws the establishment of an effective and successful digital marketing strategy by focusing on setting SMART objectives. According to Richman (2011), the establishment of precise and well-defined organizational objectives is important for acknowledging and taking into account what the firm hopes to achieve by the implementation of a specific strategy. Thus, the setting of objectives must fulfill the criterion that has been set by SMART objectives such that the aims should be â€Å"†¦Specific, Measurable, Agreed Upon, Realistic and Time/Cost limited† (Richman 2011, p. 65). With regard to the prior assessment which was conducted in relation with GAME’S current digital marketing strategy, the conclusions of the report were able to establish that the organization’s website is marked and characterized by certain limitations and weaknesses that must be addressed effectively and immediately as a part of the enhancement and improvement measures in GAME’s present digital marketing policy. Most importantly, the conclusions of the report were able to outline that while the organization’s website provides potential visitors with an extensive amount of information on the homepage, there are several weaknesses in website functionality and features which may be preventing visitors from fully accessing online material and benefitting from the availability of the medium. From a concise perspective, it can be identified that problems in GAME’S